Alvarez Footwear

Alvarez shoes is a shoe brand with a long history, however their webage is only awailable in spanish or catalan so for everyone who doesn't speak any of thoes languages I am posting translation of their history.

In the first third of the nineteenth century, the new neighborhood of Gracia, with its urbanization process is consolidated as a key element of modern Barcelona. The Gran de Gràcia street is the backbone of the new district. In this way, Manuel Alvarez Ferrandis found the brand. He quickly get a large clientele from Barcelona that appreciates the craftsmanship of his workshop. Women's fashion evolves linked to social recognition. George Sand was strolling through Paris with pants and men's shoes, while Balmoral boots of Queen Victoria of England created trend.

In 1878 the brand found an ideal location for business beside the future Dynastic square opposite the railway station of Sarria. His son, Manuel Alvarez Tost, will implement the project and continue the shoemaking workshop. The new building opens onto a large courtyard surrounded by palm trees. A shadow grows the garden admiring customers when they visit the store and while shoes are tried. Outdoor life and sport inspired Coco Chanel for her designs. The first shoes of the French designer  bicolor, carry the strip of the famous Merceditas.

After the Civil War Footwear Alvarez stops making shoes but the store gets a new impetus. The family business continued under the direction of sisters Alvarez Brosa, Amalia and Mercedes, who come into contact with the top industrialists of Mallorca and Levante. At that time the cork soles or spelled soles  were nesesery as a fashion element and in the second half of the twentieth century, women opt for comfort. The Oxford shoes with Cuban heel which popularized Eleanor Roosevelt become element of female dress.

Creator of the current line, Mercedes Alvarez focuses on offering high-end footwear for women, with a large warranty of sizes. From the sixties Footwear Alvarez follows the latest fashion trends. The Alvarez sisters travel to Paris, London, Milan and Lyon where they contact the designers and brands of the footwear industry. Creativity, quality and comfort define the establishment, currently under the direction of Rosa and Roberto Alvarez del Llano.

From the webpage of Alvarez Footwear: About us

Address:

C/ Marià Cubí, 3.  08006 Barcelona C/ Ferran Agulló 3.  08021 Barcelona Webpage: http://www.calzadosalvarez.com/index-cast.html Facebook:CalzadosAlvarezBarcelona